This story is brought to you by RXtoME via the USA Herald Platform
Do you remember the early days of the internet?
Back then,
many pharmacists laughed at the idea of having a pharmacy website. They thought: “Who has time to put up a website?” They would rather use focus on their old ways of getting patients. Like running newspaper ads, radio ads and posting giant billboards.
Then, there were other pharmacists who had more courage. They were as busy as anybody else. But, they gave this internet thing a shot. They figured a website would help their patients. With a website, a patient could find the details about their pharmacy without waiting for business hours to call… or even going through the Yellow Pages.
These courageous pharmacists were right.
By having a website, they provided convenience for their patients, but they also developed a first-movers advantage.
For years, they were the only pharmacies who attracted the patients on the web. As a result, the pharmacies with websites grew while the others were left behind.
