Insiders familiar with the situation express optimism that the studios’ agreement with the writers may pave the way for a resolution with the actors’ union, SAG-AFTRA, which has been on strike since mid-July, representing approximately 160,000 actors.
One of the primary concerns that triggered the writer’s strike was the changing landscape of the entertainment industry.
Traditional linear television revenue has been declining, while streaming services, although growing, are struggling to stay profitable. The trend toward shorter seasons for streaming shows has translated to reduced opportunities and lower pay for writers.
Many writers have found it increasingly difficult to sustain a livelihood in this evolving landscape. And even those with successful track records and awards have seen their opportunities and income drop.
The rise of AI plays a role
Notably, generative artificial intelligence (AI) in entertainment production emerged as a key point of contention in the final stages of negotiations.