The Trump-Scott Alliance

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These small jolts added up throughout the state, enough to overpower Democrat Hillary Clinton’s advantages in Miami, Tampa, and Orlando.

Perhaps the area where Scott provided the best campaign counsel was with regards to winning Hispanic voters in the state.

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Unfortunately for Trump, he came short of Mitt Romney’s numbers by 3% of Florida Latino votes. Yet even this is an impressive feet when noted that the Latino electorate in Florida nearly doubled between the two presidential elections.  It was thought that the large swell of new Latino voter registrations would sway heavily towards Clinton, given the media’s coverage of Trump’s disfavor among Hispanics due to previous remarks.

Since the 2012 Presidential elections, over 500,000 more Hispanics are registered to vote in Florida, making them a large portion (roughly 20%) of the total state electorate. Trump won 36% of the bloc, and was most popular among Cuban-American voters who voted for him 54% of the time.

A great deal of research has been done by political pollsters with regards to which messages Hispanic voters tend to align their political views with.