Musk has a strong affinity for the letter, even using it as a nickname for one of his children. And making it part of incorporating it into the name of his space agency SpaceX.
Not everyone, however, shares Musk’s enthusiasm for the rebranding. Critics, including Jason Goldman, a former head of product at Twitter, have expressed concerns about replacing a globally recognized brand with a generic symbol.
Traditionally, marketers prioritize protecting well-established brands and logos, as they symbolize the company’s identity and values.
The decision to name the parent company X Holdings Corp. further solidifies Musk’s commitment to the letter “X.” This move has left many wondering about the underlying meaning and symbolism that will shape Twitter’s future.
In a striking image shared by Musk, he is seen making the letter “X” with his forearms, emphasizing his fondness for the powerful and enigmatic symbol.
The billionaire magnate has claimed that his purchase of Twitter was “an accelerant to creating X, the everything app.” He has always wanted the platform to innovate. One thing is certain—Elon Musk’s bold rebranding plans will be definitely changing Twitter.
