Upwork’s Strategic Embrace of AI Could Push the Stock to $25, According to Experts!

Beyond Fiverr, other competitors include traditional staffing agencies and newer gig platforms. Large staffing firms have begun touting AI in their candidate vetting or workforce management, but they lack the breadth of Upwork’s freelance talent pool. Niche freelance sites may specialize in AI experts (for example, marketplaces just for data scientists), yet Upwork’s advantage is its scale and diversity – it can fulfill a wide array of AI needs in one place, from a quick machine-learning consultation to a full software development team for an AI project. Upwork’s recent partnership with Beeline (a Vendor Management System) to integrate its marketplace into enterprise procurement systems hints that Upwork is also targeting contingent workforce programs of large companies, an area where its AI capabilities (and enterprise compliance features) could differentiate it further. Notably, Upwork’s Business Plus and Enterprise offerings now come with AI-driven tools (like talent benchmarking, AI project scoping via Uma, etc.) that traditional staffing can’t easily match.