Upwork’s Strategic Embrace of AI Could Push the Stock to $25, According to Experts!

Paradoxically, the rise of generative AI has also created new freelance work to “humanize” AI output. Fiverr reported a 641% increase in demand for freelancers who can take AI-generated content and make it sound more natural and on-brand for humans – essentially, editors or copywriters who specialize in polishing AI drafts. As one Fiverr freelance writer noted, after ChatGPT’s launch she feared less work, but instead she’s getting daily requests to rewrite AI-produced text so it better resonates with people. This dynamic – AI producing content, humans refining it – exemplifies how many jobs will evolve rather than vanish. It’s a collaboration model: AI does the heavy lift on first draft or routine code, and skilled workers add creativity, judgment, and quality control. Freelancers are embracing this synergy. In fact, a newly identified persona on Upwork is the “AI-Enabled Freelancer” – professionals explicitly marketing that they use AI plus their human skill to deliver results more efficiently. About 31% of skilled freelancers already work this way, and 36% expect to do so within five years. This is a competitive advantage for them: by partnering with AI, one freelancer can take on more projects or offer faster turnaround, which in turn can increase their earnings.