Upwork’s Strategic Embrace of AI Could Push the Stock to $25, According to Experts!

Analyst and Expert Confidence: Overall, the tone from analysts is positive. Zacks upgraded Upwork to a #1 Rank (Strong Buy) in June 2025. Seeking Alpha contributors have also turned bullish – one July 2025 analysis titled “Upwork: Cheaper Than You Think” argued the stock is deeply undervalued, noting Upwork trades at just ~11× forward earnings and ~2.2× sales, which is “well below historical averages and that of the S&P 500”. That piece pointed out Upwork had record Q1 EBITDA margin and strong free cash flow, suggesting the market hasn’t caught up to the company’s improved fundamentals. It also emphasized Upwork’s solid balance sheet (which reduces downside risk). When four analysts’ price targets range $19 to $25, hitting the high end of that range ($25) is achievable with a few quarters of execution. Indeed, as Benzinga reported, Goldman Sachs sees the recent results as a “solid start to 2025” with AI initiatives driving client spend (they cited a 25% YoY increase in AI-related work on the platform as evidence). Goldman highlighted improving trends like 3% growth in GSV per client and 11% growth in large client spend as signs of re-acceleration. These are precisely the kind of metrics – indicating higher customer value and success of new products – that give confidence in Upwork’s growth story.