Upwork’s Strategic Embrace of AI Could Push the Stock to $25, According to Experts!

To justify a stock move to $25 (approximately a $3.3B market cap), one can also look at the broader market trends and comps: If freelance platforms become integral in the new AI-driven work economy, they could command valuations akin to high-growth software marketplaces. For instance, a company like Fiverr, despite recent struggles, still has a market cap near $1 billion and traded at higher multiples when growth was strong. Upwork is larger and now growing again; a $25 price would not be pricing in anything outrageous – it would still be below Upwork’s all-time high and would value the company at perhaps ~4.5x 2025E sales, which is reasonable if growth ticks up to ~20%. It’s also instructive that high-growth “gig economy” companies in other domains (Uber, Doordash, etc.) often trade at rich multiples of sales. While Upwork is a different model, if it can position itself as the dominant platform for a vast and growing freelance workforce, the narrative alone could attract growth investors and boost valuation.