Expansion Beyond North America
The new capital is also earmarked for geographic expansion. Vention said it plans to deepen its footprint across Europe, the Middle East and Asia, with a particular focus on cementing its role as a go-to automation standard in European manufacturing.
That expansion comes as global manufacturers search for systems that are faster to deploy and easier to operate, amid labor shortages and rising production costs.
Physical AI Takes Center Stage
Vention has recently rolled out a suite of new tools, including automated configuration software, an AI agent that defines machine specifications, a robotic programming copilot, and fully autonomous, AI-powered robotic applications.
“Manufacturers no longer want automation that requires deep expertise and long commissioning cycles,” Lacroix said. “They want automation that works as intuitively and reliably as modern software. Physical AI is allowing us to deliver exactly that.”
Backed by Major Investors
The funding round drew participation from Québec, Desjardins Capital, certain funds managed by Fidelity Investments Canada ULC, NVentures, and other financial institutions, underscoring growing investor appetite for AI-driven industrial automation.
The Norton Rose Fulbright team advising Vention was led by partners Emmanuel Grondin and Julia Godolphin.
