Walmart seems like it will be entering the Metaverse space with new plans to create its own cryptocurrency and a collection of nonfungible tokens (NFTs).
The retail giant filed several new trademarks in January that express its interest in selling virtual goods like electronics, toys, sporting goods, and personal care products. In another filing, Walmart said it would create a virtual currency, and NFTs as well.
According to the U.S. Patent and Trademark Office, Walmart filed seven separate applications on Dec. 30.
In a statement, the retail giant said it is “continuously exploring how emerging technologies may shape future shopping experiences.” It declined to comment on the specific trademark filings.
“We are testing new ideas all the time,” the company added. “Some ideas become products or services that make it to customers. And some we test, iterate, and learn from.”
″[The filings are] super intense,” said Josh Gerben, a trademark attorney. “There’s a lot of language in these, which shows that there’s a lot of planning going on behind the scenes about how they’re going to address cryptocurrency, how they’re going to address the metaverse and the virtual world that appears to be coming or that’s already here.”