Zoom accused of misleading consumers about its data security
Brand Stories ı By Jackie Allen
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Zoom has been a beneficiary of this shift to remote work, seeing its user base skyrocket and its market-valuation grow as more individuals use the video conferencing software.
To distinguish itself from competitors, Zoom advertised “end-to-end encryption.” This implies that the only people who can access the communicated data are the sender and the intended recipient.
The lawsuit alleged that consumers are making privacy and data security a vital consideration when choosing companies to do business with and products to buy.
Using end-to-end encryption, is an industry-standard in internet security. It prevents hackers and unwanted third parties from accessing messages and data transmitted on the platform.
Zoom should not be able to intercept and disrupt communications and it shouldn’t be able to send or block private data to other parties, either.
“The consequences of Zoom’s false promises of end-to-end encryption are far-reaching and incredibly concerning,” said Benjamin Powell, a Staff Attorney with the Consumer Watchdog.
Consumer Watchdog is seeking money damages and an order prohibiting Zoom from misrepresenting the level of security it offers. The DCCPPA allows statutory damages for $1,500 per violation. Consumer Watchdog estimates that there are tens of thousands of Zoom users in Washington, D.C.
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