“There’s nothing anticompetitive in providing services for ad buyers and sellers, and there are more alternatives to our services than ever before.”
The company confirmed it would appeal the Commission’s decision.
Political Fallout on Adtech Abuse
The decision was reportedly delayed from a planned September 1 announcement due to concerns over EU–U.S. trade negotiations. It has also drawn criticism from U.S. President Donald Trump, who took to Truth Social to call the penalties “unfair”:
“We cannot let this happen to brilliant and unprecedented American Ingenuity and, if it does, I will be forced to start a Section 301 proceeding to nullify the unfair penalties being charged to these Taxpaying American Companies.”
Despite the EU ruling, Google scored a partial win in the U.S. this week. Although a federal judge ruled the company had illegally maintained its online search monopoly, the court stopped short of adopting Justice Department proposals that could have forced Google to sell Chrome or even Android.
