ABCmouse to pay $10M to settle its alleged illegal billing and marketing practices

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Furthermore, it requires the company to clearly and conspicuously disclose that its product or service includes a negative option feature that is being offered on a free trial, no obligation, reduced, upgraded, or discounted basis, or for a specific term,

Moreover, the settlement order requires ABCmouse to disclose to consumers the important information about its negative options including its cancellation process (must be simple), deadlines, and the total amount to be charged if they fail to cancel.

Finally, it requires the company to explain the key terms associated with its negative options before obtaining consumers billing information for any transaction, and to get consumers’ consent before enrolling them in any automatic billing programs.

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