FOLLOW US

In a study of global Black Friday spending habits, Americans will spend the most. Americans will spend $515 each (on average) this Black Friday.  That’s according to Black Friday Global, who surveyed 12,000 people across 55 countries asking all types of questions regarding Black Friday.

The report suggests that Americans will spend the most money because Black Friday is traditionally an American “holiday”. Super sales the day after Thanksgiving started in the United States, but over the past few years this shopping day has gained popularity in other countries as well. Although many other nations have Black Friday sales, it’s still the most popular in the good ole’ US of A. In fact, 100 percent of people who took the survey here in America know what Black Friday is, and 75 percent of respondents plan to participate in the shopping. The same cannot be said for the 54 other countries surveyed around the globe.

80 percent of American consumers plan to shop online and in person. The other 20 percent of American  shoppers are split down the middle. 10 percent will strictly shop online, while the other 10 percent will strictly shop in person at brick and mortar stores.

This report also suggests America’s Black Friday sales are better than anywhere else in the world. That’s because the average discount you can expect to find is 68 percent off retail price. Ukraine and Canada tied for the second highest average discounts at 66 percent. Black Friday Global estimates that Americans who spend the estimated $515, will save on average nearly $1100.

If you look on a global scale, it seems most shoppers are on the same page when it comes to what people will actually be buying. The number one thing consumers will buy worldwide on Friday is clothing. The second most popular item to buy is electronics, then shoes, cosmetics and home appliances. The least shopped item on Black Friday shopping lists is underwear.