The new product features Cognizin® Citicoline, a clinically studied brain health nutrient that supports focus, memory, and attention. Owoc has positioned the drink as designed to “deliver a powerful and positive uplifting, vibrant, and energizing effect using ingredients that work in concert to improve motivation and mood.”
According to Owoc’s marketing materials, AI Energy is formulated to increase four critical neurotransmitters: dopamine, epinephrine, norepinephrine, and acetylcholine. These compounds allegedly play key roles in muscle activation, learning, and memory, promising to improve brain and body energy beyond traditional caffeine-based products.
Industry Skepticism and Regulatory Considerations
The launch of AI Energy Drink has raised eyebrows within the industry, particularly given Owoc’s history with regulatory challenges. The previous false advertising lawsuit centered on unsubstantiated health claims, and industry observers are watching closely to see whether similar issues might arise with the new product.
