Bud Light has seen its sales plummet after a boycott of the popular tailgate beer brand. The controversy followed its promotion with transgender influencer Dylan Mulvaney.
Bud Light’s parent company Anheuser-Busch announced it is firing 350 employees across its US corporate staff. And has plans to restructure the beer empire.
The company was clear that the layoffs will not hit the company’s frontline workers such as the “brewery and warehouse staff, drivers, and field sales, among others.”
In a statement Thursday, the company said the layoffs, mostly corporate positions, would affect less than 2 percent of its employees.
“Today we took the very difficult but necessary decision to eliminate a number of positions across our corporate organization,” Anheuser-Busch CEO Brendan Whitworth said. “While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success.”
The move, per the statement, would “simplify and reduce layers within its organization.”
Bud Light sales continue to drop
Bud Light made national headlines when it lost the title of No. 1 beer in America. It lost its status as America’s top-selling beer, a title it held for more than twenty years. It was dethroned by Mexican lager Modelo Especial as a result of the boycott.
