California Raises Data Broker Regulation:

California Raises Data Broker Regulation

In a groundbreaking move that promises to reshape the landscape of data privacy and protection, California has raised the bar for data broker regulation with the newly enacted Delete Act. This pioneering legislation not only imposes stringent data deletion and disclosure obligations but also ushers in a new era of accountability for data brokers, setting the stage for other states to follow suit.

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The Delete Act: Empowering Consumers with a Single Click

Sacramento, CA — Governor Gavin Newsom’s recent signing of the Delete Act marks a significant leap in the realm of data privacy. This law mandates that businesses engaged in the collection and sale of personal information without direct consumer relationships must honor consumer requests for data deletion with just a single click.

While states like California, Vermont, Texas, and Oregon already require data brokers to register, the Delete Act goes a step further. It distinguishes itself as the nation’s first measure allowing consumers to request mass deletion of their personal information by data brokers. These entities, known for their clandestine gathering and sale of comprehensive consumer profiles, are now facing intensified scrutiny.