Cannabis stock investors have in general seen the beverage market as only a small slice of the whole pie. Other forms of consumption such as dry bud and vaping products have been the preferred method by consumers who have not enjoyed the taste of marijuana beverages.
Canopy Growth has said they are working to make beverages “sessionable” meaning serving sizes will be similar to alcoholic beverages. Session beers typically have lower alcohol content making them easier to drink for longer periods of time. This is in contrast to most edible marijuana products that are small in size but pack a mean punch.
But with a $4 billion investment in the company by Constellation Brands in 2018, Canopy Growth has a much larger slice on the cannabis beverage market.
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