Software and entertainment companies pioneered the path of offering goods as a subscription service. Now, car dealers are rolling out plans that allow users to switch vehicles whenever they want.
How does it Work?
For a monthly fee, you get a new or used car to drive, insurance coverage and maintenance. It’s different from a lease because you don’t need to keep one vehicle for any length of time. The idea is gaining traction among those who don’t want to own a car or who drive the same car for an extended period.
Steve Barnes is one such person. He’s a video producer who enjoys driving many different vehicles.
“It feels like Christmas morning every time they bring me a new car,” Barnes says.
The “they” he’s referring to is Clutch Technologies operating in the Atlanta area.
What Does it Cost?
Ford operates a subscription service through its Canvas subsidiary. It started about 16 months ago and offers both Ford and Lincoln models in San Francisco and Los Angeles. So far, thousands of people have signed up for the service.
