It isn’t just that Netflix and Hulu are creating their own programming for viewers, it’s that these new programs have become critically-acclaimed and extremely popular among their viewing audience. Some examples of these critically-acclaimed shows include:
| Show | Network | Awards |
| The Marvelous Mrs. Maisel | Amazon | 13 awards, including Outstanding Lead Actress and Outstanding Directing for a comedy series in the 2018 Emmys. |
| The Handmaid’s Tale | Hulu | Won Outstanding Drama Series and Outstanding Lead Actress in a Drama Series at the 2017 Emmys. |
| Orange Is the New Black | Netflix | 46 total awards including Outstanding Casting for a Comedy Series at the Primetime Creative Arts Emmy Awards. |
Trying to build bigger
One way Comcast is attempting to combat new market entrants is to grow even larger by way of acquisitions. The company bought European broadcasting company Sky for $39 billion, beating out rival competitor Fox.
However, this growth has raised red flags in the establishment. President Donald Trump has hinted at the fact that Comcast may be violating antitrust regulations in its merger with NBCUniversal. “American Cable Association has big problems with Comcast. They say that Comcast routinely violates Antitrust Laws,” said the President in a tweet. Even though no action has been taken on this matter, it could spell even more problems for the company moving forward.
A Sinking Ship
The combination of terrible customer service and increased competition from internet-based programming leaves Comcast in a tough spot. While the company attempts to grow by way of acquisitions, like that of its recent purchase of Sky, this won’t be enough to thwart off new and innovative television offerings from a growing range of services.
