As storm clouds gather in the world of trademarks, EasyGroup, the captain behind the budget airline easyJet, takes on the British band Easy Life, alleging a treacherous highjack of its brand’s goodwill. The stage is set: a courtroom drama where music, reputation, and branding collide.
The Heart of the Feud: EasyGroup vs Easy Life
According to the dossier presented at the High Court on Sept. 6, EasyGroup contends that the band’s antics and raucous demeanor, especially at their high-energy concerts, have tarnished the pristine reputation associated with the “easy” prefix, which the corporation champions across various sectors.
Touting over a million Spotify followers and with their top five tracks amassing an astounding 19 million listens, Easy Life hasn’t been discreet. From their merchandise – tees, mugs, and more – bearing their contentious name to an audacious tour poster that sports an easyJet aircraft boldly emblazoned with their band’s name, the band has ventured into choppy trademark waters.
