However, EasyGroup remains unyielding, pointing out their catalog business named “easyLife” that’s been soaring for two years, with its legacy spanning back to the 1990s, dispatching over 100 million branded catalogs.
The stakes are high, with EasyGroup seeking reparations for damages, potentially even a share of the band’s profits. Their demands also encompass a verdict of infringement, an injunction barring the band from brand exploitation, and the relinquishment or obliteration of contentious merchandise.
EasyJet Easy Life Trademark Lawsuit: Guardian of the ‘easy’ Empire
EasyGroup’s fierce protection of its “easy” dynasty isn’t new. With a dedicated £4 million annual war chest, it vigilantly combats perceived “brand thieves,” irrespective of their stature. Their courtroom battles are renowned, ranging from skirmishes with the UK’s largest hotel chain, Premier Inn, over slogan usage to challenging car financing entity Easy Car Credit Ltd. Their quest for brand purity even had them challenging the streaming behemoth Netflix over a show name.
