A Brand Familiar With Reinvention
Founded more than a century ago, Eddie Bauer has weathered numerous ownership changes over the decades. The company previously sought Chapter 11 bankruptcy protection in 2009, according to WWD.
Now, as headlines once again spotlight an Eddie Bauer bankruptcy, the brand stands at another crossroads — caught between its rugged, outdoor legacy and the relentless evolution of modern retail.
For a company built on resilience and exploration, the path forward may demand both.
