The required additional information includes the following:
1. Tax-registered organization identification number (i.e. EIN)
2. A government website domain that matches an email ending in .gov or .mil
3. Federal Election Commission (FEC) identification number
Smaller businesses or local politicians who want to run ads regarding elections, politics and social issues may choose one of two options below:
1. Submit an organization name by providing a verifiable phone number, business email, mail-deliverable address and a business website with a domain that matches the email.
2. Provide no organizational information and rely solely on the Page Admin’s legal name on their personal identification document. For this option, the advertiser will not be able to use a registered organization name in disclaimers.
The icon “About this Ad” will appear instead of “Confirmed Organization.”
“This will allow people to confidently gauge the legitimacy of an organization and quickly raise questions or concerns if they find anything out of the ordinary,” according to Schiff.
