Why General Atlantic Is Betting on Starian
General Atlantic views Starian as uniquely positioned in a fragmented and underserved software landscape.
“The software landscape in Brazil remains fragmented, and the market is vastly underserved,” said Rodrigo Catunda, managing director and co-head of General Atlantic in Brazil. “We see Starian as a unique player poised to lead the consolidation of vertical software in Brazil, combining industry-leading products, professionalized management and a disciplined integration strategy. We are excited to support the company in this new phase of accelerated growth, with a focus on acquisitions and long-term value creation.”
Starian highlights its localized customer support, compliance expertise, and ability to integrate deeply into client workflows as key differentiators.
From Softplan Carve-Out to Independence
The funding arrives just months after Starian’s June carve-out from Softplan, one of Brazil’s largest SaaS providers. With the split complete, Starian now oversees all private sector solutions, while Softplan has narrowed its focus to public sector technology.
The investment agreement is expected to close once regulatory and customary market conditions are met, setting the stage for Starian to become a leading consolidator in Brazil’s vertical software space.
