General Motors Company (GM), a brand often thought of being thoroughly American, plans to start exporting full-size sports utility vehicles (SUVs) to China as part of its strategy to drive profits and create an entirely new customer base.
It is a well-known fact that China has one of the world’s largest automobile markets. Last year, more than 25 million vehicles were sold in the country. Major car manufacturers are looking for ways to make inroads into a potentially billion-dollar marketplace.
GM recently featured an automotive lineup at the China International Import Expo in Shanghai. “Our intention is to get customer reaction and find a way to sell these cars in China,” said Julien Blissett, president of GM’s China division.
He added, “We are looking into a variety of market sales plans for these vehicles, including online sales, leasing, and others.” According to Blissett, family demographics are starting to change in China and that could open up potential buyers for their vehicles, i.e. full-sized SUVs.