Google could suffer if the AI overviews undercut ads tied to its search engine. Their Google ads business reeled in $175 billion in revenue last year alone. And website publishers that focus on more narrow subjects could also have reduced traffic.
If AI overviews are so informative that they result in fewer clicks on the website links that will still appear lower on the results page traffic may be impacted.
As Google continues to roll out this feature, the balance between innovation and the financial viability of online outlets will be a critical issue to monitor.
