Google-Apple Alliance equals big profits, Big Tech prepares to battle DOJ


There are many ways that the giants of tech reinforce each other’s core businesses, even though they compete in other areas. When the suit was filed, Apple defended the practice with a “Public Policy” blog.

It’s common for technology companies to pay to have their software pre-installed on new phones or PCs. However, such deals have also come under antitrust scrutiny when used to reinforce a dominant market position.

Apple is also facing ongoing lawsuits from within the industry for its business practices. The Coalition for App Fairness was formed as an independent nonprofit organization to fight for fairness and promote competition across the app ecosystem.

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Google SVP of Global Affairs Kent Walker called the DOJ antitrust lawsuit as “deeply flawed” and based on “dubious arguments.”  He said, “People use Google because they choose to, not because they’re forced to, or because they can’t find alternatives.”


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