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Google's CEO, Sundar Pichai, recently announced in an interview with The Wall Street Journal that Google is planning to enhance its search engine with more artificial intelligence (AI) features. 

The goal is to make the search tool more conversational and human-like, allowing users to interact with it in a more natural manner.

Pichai's statement indicates that Google is committed to competing against companies like Microsoft-backed OpenAI and its chatbot, ChatGPT, by incorporating AI into its search tools.

Despite Google's search business accounting for over half of its revenue, Pichai denied any notion that chatbots posed a threat to its primary business. 

He sees the opportunity space for AI in search, as even bigger than before. 

Google to Incorporate AI Features into Search Tools

By adding AI capabilities to Google's search engine, Pichai believes that the tool will be better equipped to answer a wider range of search queries, providing more accurate and relevant results to users.

Microsoft recently released an enhanced version of its Bing search engine, powered by ChatGPT, which OpenAI first introduced. 

This AI-powered chatbot has generated attention in the tech world for its ability to answer questions and generate human-like text for various purposes. And it can be an effective tool for emails, summaries, essays, reports, and even creative writing pieces. 

The launch of ChatGPT helped Bing exceed 100 million daily active users in March. Microsoft is also incorporating chatbot technology into its Edge browser, further showcasing the potential of AI in search.

Pichai expressed his welcome towards the competition from other companies, indicating that Google is not shying away from the challenge.

Google itself launched its own AI chatbot called Bard earlier this year, initially for an exclusive group of "trusted testers" before its complete rollout in March. But within days of its launch, Bard came under fire for giving inaccurate answers. 

Incorporating more AI features into search engines comes at a time when multiple tech companies, including Google, have taken measures to cut costs.

Google laid off 12,000 workers in January. And it is planning cutbacks on some employee perks, including fitness classes and company-issued laptops, according to The Wall Street Journal. 

Despite the cost-cutting in other areas, Google is investing heavily in AI for its search engine. And they are working on Bard to increase the accuracy. 

Google’s commitment highlights the growing importance of artificial intelligence in shaping the future of search technology.