Part of this process involves submitting what is called “friendlies,” transactions that use prepaid cards that ramp up the sales volume for the sole purpose of diluting the chargebacks thresholds on each MID. Merchant providers make a killing during this process.
Step 8: Data monetization services help the advertiser squeeze as much money as possible from the unwary consumer by cross-selling product. For instance Garcinia trials sell Colon Cleansers, Teeth Whiteners, and E-Cig trials as cross-sells.
The advertiser, whom thinks the whole way that they are savvy businessmen, are really the suckers in the process that take on the majority of the liability while all of the vendors profit off of the advertisers risk.
In most cases the times catch up to the advertisers and they lose their MIDs, get TMF’ed, and/or get sued by the FTC and lose all of their money in a civil forfeiture.
Part of the business model is to put high-powered law firms on retainer prior to the civil forfeiture, ensuring that capital is on legal retainers prior to the civil forfeiture to ensure the savvy advertiser can mount a strong defense.
