When Jack Owoc founded Vital Pharmaceuticals he didn’t just want to compete in the sports supplement business, he wanted to crush it. Fast forward 25-years later and Owoc is finally getting his chance to stick it to the big boys, as his newest energy drink is garnering mass media attention.
Bang Climbing the Charts
Vital’s best-selling product, Bang Energy is taking the country by storm. The drink has skyrocketed in popularity, becoming the fastest growing energy drink brand on the market. Monster is the leading energy drink product purchased by young adults, claiming 36% of the market. Yet, Bang recently doubled its market share from 3.5% of the market to 7% of the market and climbing.
Owoc claims customers prefer his product when compared to competitors because, ““it’s more effective, tastes better, and doesn’t contain harmful amounts of sugar and highly suspect ingredients like D-glucuronolactone contained in Monster.”
Bang parent company Vital Pharmaceuticals recently purchased a new warehouse for an estimated $35 million. The 11.6-acre site will be key in ramping up the company’s production of Bang and its other sports supplement products.
Monster Takes it to Court
While Monster energy continues to be the largest energy drink player in the industry, it has felt the heat of competitors like Bang. As the sales of Bang climb, so does the pressure on Monster to ensure its investors that its newest competitor is not a real threat. The only problem is, Bang clearly has the potential to overtake the energy drink market if given enough time.
