With a legal battle still raging between Monster and Bang Energy, Bang Energy CEO Jack Owoc has taken to Instagram to shift the battle to social media.
On Wednesday, Owoc called out Monster Energy in an incendiary post.
“Can you imagine that there is a MONSTER product on the market that is associated with 18 deaths, 10 heart attacks and according to a report from the GAO (Government Accounting Office) 105 serious adverse event reports?”
Using the hashtag “RottenRodney,” Owoc claims to having exposed Monster Energy and its “250+ federal lawsuits and the 18 MONSTROUS deaths associated with Monster energy drink along with 10 heart attacks and 105 serious adverse event reports.”
The post is likely directed towards Monster CEO Rodney Sacks, whose energy drinks have enjoyed a sizeable market share for decades.
On top of targeting Rodney Sacks, Owoc went after Coca Cola in the post, touting “Get ready Coke because Bang Energy is about to legally expose your collusion with RottenRodney and Monster energy!”
