AG James noted that the latest National Youth Tobacco Survey showed that around 4.1 million high school students and 1.2 million middle school students nationwide are currently vaping. In New, one-third of high school students are e-cigarette users.
“There can be no doubt that JUUL’s aggressive advertising has significantly contributed to the public health crisis that has left youth in New York and across the country addicted to its products,” said Attorney General James in a statement.
She added, “By glamorizing vaping, while at the same time downplaying the nicotine found in vaping products, JUUL is putting countless New Yorkers at risk. I am prepared to use every legal tool in our arsenal to protect the health and safety of our youth.”
In May, North Carolina Attorney General Josh Stein sued the e-cigarette maker for violating the state’s law prohibiting unfair and deceptive trade practices. AG Stein alleged that it deliberately young people with its e-cigarettes with candy and desert-like flavors and sleek new look.
