The ad did not air nationally but was broadcast in limited regional markets. According to The Hollywood Reporter, the commercial aired again approximately two hours after the game ended.
Selling Swastika-Branded Merchandise
Visitors to West’s Yeezy website found only one product for sale: a white t-shirt featuring a swastika—an emblem long associated with Adolf Hitler and antisemitism.
This latest stunt follows a pattern of provocative behavior from West, who has been criticized for promoting antisemitic hate speech.
In the days leading up to the Super Bowl, he returned to X (formerly Twitter) to post a series of inflammatory tweets, resulting in the deactivation of his account.
Repeating a Pattern of Controversial Promotions
This is not the first time West has used a major sporting event to promote his brand. Last year, he aired a similarly low-budget commercial during the Super Bowl, also recorded on his phone.
West’s continued embrace of hate speech and Nazi imagery has drawn widespread condemnation, further alienating him from former supporters and business partners.
