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America June 5, 2025 3 mins read

Kimberly-Clark Sells Stake in $3.4B Tissue Business to Suzano

America ı By Rihem Akkouche

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Kimberly-Clark sells stake

In a blockbuster move echoing through the corridors of global commerce, Kimberly-Clark Corp. has struck a $3.4 billion deal to sell a majority stake in its international tissue empire to Brazil’s paper titan Suzano, marking a seismic shift in the consumer products landscape.

A Joint Venture Born of Giants

Two heavyweight contenders—Kimberly-Clark, a household name in hygiene, and Suzano, a pulp and paper juggernaut—are joining forces in a strategic partnership that rewires the tissue industry’s global circuitry. The deal, unveiled Thursday, hands 51% ownership to Suzano, while Kimberly-Clark retains a 49% stake, birthing a new company that will oversee the International Family Care and Professional business (IFP).

Like titans merging to reshape the terrain, this venture is poised to encompass more than 40 regional brands, 22 manufacturing facilities, and a workforce 9,000 strong—stretching across 70+ countries. The five global flagships—Scott, Kleenex, Viva, WypAll, and Kimberly-Clark Professional—will remain Kimberly-Clark trademarks but will be licensed to the new joint entity.

$1.73 Billion in Cash—and a Strategic Recalibration

Suzano confirmed it will wire $1.73 billion in cash for its majority slice of the venture. That investment secures its hold on a restructured business designed for leaner operations, broader reach, and explosive synergy.

For Kimberly-Clark, the transaction means sharpened focus on high-margin sectors and a windfall that enables share buybacks, effectively sweetening the pot for investors. The company expects the transaction, already unanimously approved by its board, to close in mid-2026—pending regulatory review and global antitrust scrutiny.

"A Tremendous Opportunity"—Voices From the Helm

Kimberly-Clark CEO Mike Hsu called the deal “a launchpad for clarity and opportunity,” signaling a future where the company doubles down on profitability and premium markets.

Across the equator, Suzano CEO Beto Abreu hailed the fusion of “two global players” whose strengths intertwine like fibers in a sheet of premium tissue—Suzano’s industrial and operational might with Kimberly-Clark’s marketing and branding mastery.

The move also solidifies Suzano’s growing influence in the hygiene space, building upon its 2023 acquisition of Kimberly-Clark’s Brazilian tissue operations—a prelude, it turns out, to this more ambitious leap.

Legal Powerhouses Behind the Scenes

The deal’s legal engine rooms were humming with activity. Kirkland & Ellis LLP spearheaded the advisory effort for Kimberly-Clark, with a star-studded cast of corporate partners: Kim Hicks, Edward Lee, Steven Choi, Emily Lichtenheld, and Anna Geml. Baker McKenzie LLP also advised Kimberly-Clark, while Freshfields LLP took the helm for Suzano. Further details on those teams remain under wraps.

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Rihem Akkouche

Rihem Akkouche is a passionate journalist dedicated to shedding light on compelling stories, sparking conversations, and fostering a more informed world.

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