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In a dramatic turn of events for the customer loyalty industry, Kognitiv US LLC filed for Chapter 11 bankruptcy in Delaware federal court on Wednesday, citing more than $10 million in liabilities. The filing is part of a broader strategy to sell its assets to another loyalty platform, as the company grapples with severe financial pressures.

Debt Burden and Asset Sale Agreement

Kognitiv Corp. CEO Tim Sullivan, in the bankruptcy petition, disclosed that the company holds between $10 million and $50 million in both assets and liabilities. To ensure continuity, Kognitiv has entered into an asset purchase agreement with Capillary Technologies LLC, a global loyalty platform, to sell all of its assets for approximately CA$17.28 million ($12.3 million).

“This transaction presents the best available option for the debtor under the circumstances,” Sullivan stated in his first-day declaration.

Financing the Bankruptcy Case

As part of the restructuring process, Kognitiv secured a debtor-in-possession (DIP) financing agreement with its prepetition lenders, Guines LLC and Aimia Inc., on April 1. The DIP loan provides $2 million in secured financing, comprising a $1.6 million roll-up of prepetition bridge financing and $400,000 in new funds.

The bridge loan, originally provided by Guines and Aimia, enabled Kognitiv to borrow $1.6 million in preparation for the Chapter 11 filing. According to court filings, as of December 2024, the company owed:

• CA$43.6 million ($30.9 million) to Guines
• CA$7.5 million ($5.3 million) to Aimia

Creditors and Financial Woes

The bankruptcy comes on the heels of Kognitiv Corp.'s parent company’s insolvency proceedings in Canada, initiated in December 2024. The filing attributes the collapse to mounting losses, negative retained earnings, difficulties securing funding, and increasing creditor pressure.

Financial records show a steady decline in the company’s financial health:

• 2022 losses: CA$49.8 million ($35.3 million)
• 2023 losses: CA$35.5 million ($25.2 million)
• 2024 losses (through November): CA$30.2 million ($21.4 million)

Among Kognitiv’s creditors, notable unsecured claims include:

• KPMG LLP – $31,236
• Carry Technologies – $15,000
• Thomson Reuters – $11,425

Business Operations and Workforce Impact

Kognitiv, headquartered in Minneapolis, specializes in customer loyalty and marketing technology solutions, using proprietary data-driven platforms to help brands personalize customer engagement. It is wholly owned by Loyalty Solutions Holdings US Inc., a subsidiary of Kognitiv Corp., which also oversees subsidiaries across Europe, the U.S., Australia, and Asia.