Analysts have attributed TikTok’s rapid surge in popularity to its algorithm, which can recommend compelling short videos to users based on their habits and viewing history. TikTok’s rise has posed a significant challenge to the firm , which is experiencing a plunge in North American Facebook users, and a stock price that’s shed more than 56% this year so far.
Zuckerberg referred to TikTok as a “very effective competitor” during the interview and acknowledged that the Chinese giant was ″somewhat slow to this because it didn’t fit my pattern of a social thing, it felt more like a shorter version of YouTube to me,” he said.
Zuckerberg also believes it’s essential for Meta to develop AI that can recommend a range of content, including photos and text to users besides just short videos.
“Sometimes I want to watch specific videos, but a lot of the times I just want the best stuff,” he said.