One of the best examples of the effective use of color in an advertising campaign was Apples use of bright colors in the launch of their iPod and iPod Nano product lines. They wanted to create an image of a fun product that everyone wanted and they succeeded.
Too Many Choices
We’re taught to believe that choice is a good thing, but too much choice can create problems. A research by Columbia University found that consumers could be overwhelmed by an overabundance of choice. This can actually cause us to put off our purchase decisions until a later time, or bypass the decision all together.
Coors is a popular beer manufacturer and their success is partially the result of a strong focus on their flagship product Coors Light. They do have other products in their line, but they understand that presenting the consumer with too many choices will not result in increased sales.
The Art of the Sale
Another key finding of marketing research is that those last chance sales really do work. Furniture resellers and car dealerships love this approach to marketing. When you’re thinking about purchasing a new car and you see a commercial that says the last chance to take advantage of a sale is approaching, there’s a good chance you’ll act. The local car dealership is counting on that reaction.
