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One of the best examples of the effective use of color in an advertising campaign was Apples use of bright colors in the launch of their iPod and iPod Nano product lines. They wanted to create an image of a fun product that everyone wanted and they succeeded.

Too Many Choices

We’re taught to believe that choice is a good thing, but too much choice can create problems. A research by Columbia University found that consumers could be overwhelmed by an overabundance of choice. This can actually cause us to put off our purchase decisions until a later time, or bypass the decision all together.

Coors is a popular beer manufacturer and their success is partially the result of a strong focus on their flagship product Coors Light. They do have other products in their line, but they understand that presenting the consumer with too many choices will not result in increased sales.

The Art of the Sale

Another key finding of marketing research is that those last chance sales really do work. Furniture resellers and car dealerships love this approach to marketing. When you’re thinking about purchasing a new car and you see a commercial that says the last chance to take advantage of a sale is approaching, there’s a good chance you’ll act. The local car dealership is counting on that reaction.

This may sound like a cynical way to advertise, but there’s nothing wrong with creating a sense of urgency for a product. As long as the offer really is a deal it can benefit both the company offering the product or service and the consumer. The great thing about these last chance sales is that they can be of benefit to everyone involved and that’s why they’re so popular with consumers.

Good Marketing Needs Good Research

There’s a good chance that your favorite advertising campaign began with a lot of research. It’s become an essential part of the marketing industry. Through research, marketers can identify the most effective way to advertise their product to the world.