“Without robust safeguards, platforms risk amplifying false narratives through these AI-driven accounts,” Becky Owen, chief marketing officer at Billion Dollar Boy and a former head of Meta’s creator innovations team, told the Financial Times.
Owen also warned that these AI personas could undermine human creators’ work, stating, “Unlike human creators, these AI personas don’t have lived experiences, emotions, or the same capacity for relatability.”
Balancing Innovation and Responsibility
Meta’s integration of AI-generated characters represents a major shift in how social media platforms operate. While the technology offers exciting opportunities for creativity and engagement, its success hinges on the company’s ability to address safety concerns and maintain high standards of authenticity and quality.
