This is VPX’s second nine-figure court loss to Monster Energy in 2022, and in 2021, VPX lost trade dress claims following a trial over claims that Monster copied Bang’s design with a “knockoff” version called Reign.
This case is sure to heat up in the coming months, and Samuel Lopez, a reporter for USA Herald, will be closely monitoring the case’s developments. The outcome of this case could have significant implications for the energy drink industry, and it may set new precedents for how companies advertise and promote their products.
