Netflix password sharers are ten weeks away from a policy change that’ll prevent them from sharing their passwords with other people.
Netflix alluded to a crackdown on password sharing in July after its first subscriber loss in over a decade — 200,000 users — during the first quarter of 2022.
In a letter to shareholders Thursday, Netflix said it expected to “roll out paid sharing more broadly” later in the first quarter. This means that by the end of March, it’s possible you won’t be able to share passwords for free.
Netflix said account sharing impacted over 100 million households, which “undermines our long-term ability to invest in and improve Netflix.” It added that “we recognize this is a change for members who share their account more broadly.”
“As we roll out paid sharing, members in many countries will also have the option to pay extra if they want to share Netflix with people they don’t live with,” the shareholder letter said.
Paid sharing has already been trialed in Costa Rica, Chile, and Peru, where it costs $2 to $3 to add an extra member account for anyone living outside a household..