Nike filed a federal trademark infringement lawsuit. The lawsuit is against a company promoting a “satanic pair of Nike sneakers” in collaboration with rapper, Lil Nas X. The sportswear company sued the controversial company for its “Satan Shoes” collection that holds the Nike logo on it.
Lil Nas X released a controversial video which included Satanic content on his social media accounts. Additionally, he shared a picture of the satanic sneakers developed in collaboration with MSCHF. The company is popular for creating viral, non-mainstream products. The latest shoe contained a drop of real human blood inside the sole.
Lil Nas X Latest Video Coincided with “Satanic Shoes” Release
The pair of shoes was a modified version of Nike Air Max 97s that has a pentagram pendant and a reference to a Bible verse about Satan’s fall from heaven in Luke 10:18. MSCHF sold “666” pairs of the replica modified Nikes for 1,018 on Monday
Nike’s lawsuit followed news that Lil Nas X was involved with the pair of shoes. MSCHF denied however the American rapper’s involvement. The company argued in the lawsuit that Nike has total control over its brand “by setting the record straight” about what shoes can include its “swoosh” logo.
“In fact, there is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product,” the lawsuit says.
Additionally, Nike continued in a statement that it has no affiliation to the Satan shoes.
“We don’t have any further details to share on pending legal matters,” Nike said. “However, we can tell you we do not have a relationship with Lil Nas X or MSCHF.”
Meanwhile, Lil Nas X responded to the lawsuit with a short meme from “SpongeBob SquarePants,” in which the character “Squilliam Fancyson” says: “I was just kidding. … You guys know I was just kidding, right?”
The rapper released his latest single which promotes Satanism. He used explicit imagery, including seemingly sexual gyrating with Satan. The video depicted the story of Adam and Eve and the falling out of the Garden of Eden into hell. It concludes with a lap dance on the devil.