Nike Got Jumps

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Despite the global trade war, the prices of shares for Nike jumped to an all-time high Friday. The rebound of American sales caused high quarterly profits. As a result, confident investors raised the price for stock in the company by 12 percent. The raise translates into a $14 increase per share for some investors.

Rebounding Sales

Nike has struggled competing with German shoe companies Adidas and Puma. Their recent success is thanks to new product launches and focusing on online sales. The Epic React and the Air Max 270 are the two of the companies most successful recent offerings. And focusing their efforts to the online consumer is in keeping with online trends. With standard shoe sizes, most buyers are more comfortable shopping online than going to a physical store. In-person shopping is no longer necessary for the vast majority of products.

The company is also benefiting from current fashion trends. People in their 30’s and 40’s are bringing back the styles of the 1990’s. This not only includes wallet chains but classic sneaker styles. In fact, researchers found that global sales of sneakers were up by 10 percent last year. Nike’s North American sales were up by 3.3 percent this quarter. That’s after falling for most of the year so far.