The suspension of the judgment will be lifted if OpenX failed to disclose any material asset or misstated the value of any asset or made any material misstatement or ommission in the Financial Attestation.
In addition,the order required OpenX to delete all ad request data it collected to target ads. The company must also implement a comprensive privacy program to ensure its compliance with the COPPA Rule. It must also stop collecting and retaining personal data of children under 13.
In a statement, FTC Bureau of Consumer Protection Director Samuel Levine said, “OpenX secretly collected location data and opened the door to privacy violations on a massive scale, including against children. Digital advertising gatekeepers may operate behind the scenes, but they are not above the law.”
