Visa/Mastercard Chargeback Thresholds: there are the thresholds that merchants have to keep their charebacks under.
Bank Page: the website that is shown to the bank by the merchant at the UBO’s direction to acquire the MIDs to process Visa/Mastercard transactions. This is a legally compliant website and is not the actual website that the user will use to promote the offer.
Landing Page: this is the website that the UBO has his affiliate marketers promote and is non-compliant. The reason for promoting the non-compliant page is that it converts consumers into customers at higher rates. Often the consumers don’t know that they were enrolled in a continuity plan and this is by design so the UBO makes more money.
ISO: A merchant account is established under an agreement between an acceptor and a merchant acquiring bank for the settlement of payment card transactions. In some cases a payment processor, independent sales organization (ISO), or member service provider (MSP) is also a party to the merchant agreement.
