Robert Downey Jr. and Bill Gates are Investing in an Electric Motors Company

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Consequently, the commercializing company developed a software-controlled motor also known as a switch reluctance motor which uses a limited pulse of energy in contrast to the constant flow of electricity. 

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“In a conventional motor you are continuously driving current into the motor whatever speed you want to run it at,” Morris said. “We’re pulsing in precise amounts of current just at the times when you need the torque… It’s software-defined hardware.” 

However, the innovative technology didn’t appear of a sudden. Morris said the company had spent over 11 years in the development of technology. This was because computing power has not existed yet in the early days of development.

 “Our mission is to replace all of the motors in the world,” Morris said.

Morris added the technology applies to 95% of the available electric motors-powered systems. However, the company has shifted to smart buildings to reduce energy consumption costs and slow climate change.

Impact of Replacing All Motors

 “The carbon impact of what we’re doing is pretty massive. The average energy reduction [in buildings] has been a 64% reduction. If we can replace all the motors in buildings in the U.S. that’s the carbon equivalent of adding over 300 million tons of carbon sequestration per year.” He told TechCrunch in an interview in 2020.