The sharp rise and coming bust of the Hand Sanitizer Market


In the Consumer Packaged Goods category, the number of SKUs should diminish as the pipeline is filled by traditional manufacturers.  The 300 plus sellers on Amazon will face a dilemma when the demand for high-priced product disappears.  Among this group and others attempting to cash-in on COVID19, fear they may have priced themselves out of the market.  They face the choice of reducing their pricing to competitive levels or absorb a large amount of unsold inventory.  One might expect that with so many producers, an eventual oversupply may develop.  However, we can expect COVID19 to become a continuing reality that may well extend into the distant future.  The supply chain takes time to fill the pipeline but we can expect this product to be around for a long, long time.