The sharp rise and coming bust of the Hand Sanitizer Market

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In the Consumer Packaged Goods category, the number of SKUs should diminish as the pipeline is filled by traditional manufacturers.  The 300 plus sellers on Amazon will face a dilemma when the demand for high-priced product disappears.  Among this group and others attempting to cash-in on COVID19, fear they may have priced themselves out of the market.  They face the choice of reducing their pricing to competitive levels or absorb a large amount of unsold inventory.  One might expect that with so many producers, an eventual oversupply may develop.  However, we can expect COVID19 to become a continuing reality that may well extend into the distant future.  The supply chain takes time to fill the pipeline but we can expect this product to be around for a long, long time.