Snap inks strategic partnership with Tap Clicks; SNAP shares climb

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FILE PHOTO: A Snapchat sign hangs on the facade of the New York Stock Exchange (NYSE) in New York City, U.S., January 23, 2017. REUTERS/Brendan McDermid/File Photo

The stock price of Snap Inc (NYSE: SNAP) climbed as investors are probably pleased with the company’s strategic partnership with TapClicks.

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SNAP stock closed $10.05 per share, up by 1.72 percent on Wednesday. Over the past five trading days, the company’s stock price is climbing steadily.

Take note that 19 analysts recommended a “Hold” rating while 3 has a “Buy” rating on SNAP stock, which already surpassed their average price target of $8.46 per share. There is strong possibility that the stock will soon reach the highest price target of $12.25 per share, which was issued by Wedbush analyst Michael Pachter.

SNAP chart
Source: TipRanks

On Tuesday, TapClicks, one of the leading marketing performance platforms for digital and media agencies, announced its strategic partnership with SNAP.

Under the partnership, TapClicks will integrate Snapchat into its Connector Marketplace.  Advertising agencies, brand marketers, and media publishers using Snapchat’s business services such as ads, sponsored geofilters, lenses, etc. will now be able to take advantage of TapClicks’ unified marketing analytics platform.