The partnership enables them to create actionable business strategies and improve their decision making based on the marketing data from Snapchat.
Helping marketers understand the value of Snapchat campaigns
In a statement, TapClick SVP of Corporate Development and Strategy, Noah Jacobson said, “Our goal in the partnership with Snap is to empower marketers to fully understand and demonstrate the value of SnapChat campaigns.”
Jacobson noted that Snapchat “has exclusive audience that marketers struggle to reach.” Marketers looking to reach elusive demographic consider Snapchat’s audience as the “most valuable.”
Additionally, Jacobson said, “TapClicks partnership with Snapchat will help its network of marketers and advertisers glean even more value from the platform by enhancing their abilities to improve audience targeting, campaign performance and, ultimately, ROI.”
On the other hand, TapClicks CEO Babak Hedayati, commented, “Snapchat’s Ad platform offers marketers unparalleled opportunities to deliver interactive campaigns to elusive Millennial audience segments. TapClicks’ comprehensive, holistic platform can now provide even deeper visibility into social penetration and influence which is key to managing social marketing efforts, especially for hard to reach targets.”
